Philip Kotler (Marketer)

Philip Kotler is a renowned marketing expert often called the "father of modern marketing." He is a professor and author who has significantly shaped how businesses understand and approach marketing strategies. His work emphasizes understanding customer needs, creating value, and building strong relationships between companies and consumers. Kotler's ideas help organizations develop effective advertising, branding, and product positioning to succeed in competitive markets. His contributions have influenced marketing practices worldwide and are foundational for students, professionals, and companies aiming to understand how to attract and retain customers.