Philip Kotler & Kevin Lane Keller

Philip Kotler and Kevin Lane Keller are renowned marketing experts and authors who have significantly shaped modern marketing practices. Kotler is often called the "father of modern marketing," emphasizing strategic planning and customer focus. Keller is known for his work on brand management and building strong customer relationships. Together, they provide frameworks and insights that help businesses understand how to attract, satisfy, and retain customers effectively. Their contributions guide companies in creating value, positioning products, and developing marketing strategies that foster long-term success.