Philip Kotler (Economist)

Philip Kotler is a renowned marketing expert and economist, often called the "father of modern marketing." He has extensively studied how companies understand and meet customer needs, develop strategies, and create value. His work emphasizes the importance of understanding market dynamics, consumer behavior, and competitive analysis to build effective marketing plans. Kotler’s theories help businesses attract, retain, and satisfy customers, ultimately driving growth and success in a competitive marketplace. His influence extends through numerous books and teachings that have shaped contemporary marketing practices worldwide.