Philip Kotler and Kevin Lane Keller

Philip Kotler and Kevin Lane Keller are respected experts in marketing. Kotler is often called the “father of modern marketing,” having developed foundational concepts that guide how companies understand and reach consumers. Keller is a leading scholar known for his work on brand management, especially his Brand Equity Model, which explains how strong brands create value. Together, they have shaped marketing strategies by emphasizing understanding customer needs, building strong brands, and creating value-driven relationships. Their work helps businesses develop effective marketing plans to attract and retain customers in competitive markets.