Philip B. Crosby - Businessman

Philip B. Crosby was an influential American businessman and quality management expert, best known for his philosophy on quality improvement in manufacturing and services. He coined the term "quality is free," emphasizing that investing in quality management reduces costs in the long run. Crosby developed the "Four Absolutes of Quality Management," which include defining quality as conformance to requirements and emphasizing prevention over detection. His approaches, particularly the concept of Zero Defects, encouraged organizations to focus on error prevention. Through his work, he significantly shaped modern quality assurance practices and inspired businesses to enhance efficiency and customer satisfaction.