pharmaceutical marketing ethics

Pharmaceutical marketing ethics involves honestly and responsibly promoting medicines to ensure healthcare professionals and patients receive accurate information. It emphasizes transparency about benefits and risks, avoiding misleading claims or undue influence. The goal is to support informed decision-making, prioritize patient well-being, and maintain trust in the healthcare system. Ethical marketing recognizes the importance of respecting regulatory guidelines and avoiding practices that could compromise safety or integrity. Overall, it balances commercial interests with ethical responsibility to promote public health securely and honestly.