Petty, Richard

Richard Petty is a renowned American researcher and psychologist known for his work in social psychology and consumer behavior. He has made significant contributions to understanding how individuals develop attitudes, beliefs, and preferences, particularly in relation to branding and advertising. Petty’s theories help explain how people are influenced by messages and how their attitudes change over time. His work is widely respected in both academic and practical fields, providing insights into how motivation and message framing impact decision-making. In short, Petty’s research helps us understand why people think and act the way they do, especially in consumer and social contexts.