Peter Sandman

Peter Sandman is a prominent risk communication expert known for his work in addressing public concerns about various hazards, including environmental risks and health crises. He emphasizes the importance of understanding people's perceptions of risk, rather than just presenting data. Sandman's approach advocates for open communication, transparency, and empathy to build trust between organizations and the public. He developed the concept of the "Risk Communication Toolbox," which helps professionals effectively convey risk information and manage public reactions during crises. His insights are widely utilized in fields such as public health, environmental management, and disaster response.