Peter S. Fader

Peter S. Fader is a prominent marketing professor known for his work on customer analytics and predictive modeling. He focuses on understanding customer behavior to help businesses improve their marketing strategies and enhance customer relationships. Fader emphasizes the importance of data-driven decision-making, using statistical methods to estimate how valuable customers will be over time. His research contributes to how companies can better identify and retain their most valuable customers, ultimately leading to increased profitability and efficiency in marketing efforts. Fader is also a co-founder of a company that offers analytics services to businesses.