Peter M. Sandman

Peter M. Sandman is a communication expert who specializes in helping organizations effectively share information about risks and safety. He focuses on how to communicate honestly and clearly during crises, balancing transparency with public concern. Sandman emphasizes understanding audience perceptions and emotions to improve trust and decision-making. His work is valuable for public health officials, companies, and governments managing sensitive or potentially alarming situations, ensuring messages are accurate, empathetic, and effective.