Peter J. Williamson

Peter J. Williamson is a recognized scholar and expert in international business and strategy, particularly known for his research on global marketing, multinational corporations, and local responsiveness. He has held academic positions at prominent institutions such as INSEAD Business School and has contributed to understanding how companies expand and adapt across different countries. His work helps businesses develop effective strategies for operating successfully in diverse global markets by balancing standardization and adaptation. Williamson's insights are valuable for managers and organizations aiming to compete internationally with informed, strategic approaches.