Peter Fader (professor)

Peter Fader is a marketing professor at the Wharton School of the University of Pennsylvania, renowned for his expertise in customer behavior and analytics. He focuses on using data to understand how customers interact with businesses, helping companies improve their marketing strategies and customer relationships. Fader has developed innovative approaches to measure customer loyalty and lifetime value, guiding organizations in making informed decisions. He also co-founded a data-analytics company, emphasizing the practical applications of his research in real-world business environments. His work bridges academia and industry, contributing significantly to the fields of marketing and analytics.