Pete Koomen

Pete Koomen is a co-founder of Optimizely, a popular platform for A/B testing and experimentation that helps businesses optimize their websites and applications. Established in 2010, Optimizely allows companies to test different versions of web pages to see which one performs better with users. Koomen has played a significant role in shaping how businesses approach data-driven decision-making, fostering a culture of experimentation. His contributions have influenced digital marketing strategies, making it easier for companies to understand customer preferences and improve user experiences through optimized content and design.