Pester Power

Pester Power refers to children's ability to influence their parents’ purchasing decisions through persuasion, often after viewing advertising or engaging with products. It is the capacity of kids to ask for or insist on buying certain items, typically toys, snacks, or branded goods, based on their desire or interest. Marketers recognize this influence, and advertising strategies frequently target children to create a demand that children then communicate to their parents. This dynamic underscores the power children have in family shopping decisions, driven by emotional appeal, branding, and media exposure.