Pest

PEST analysis is a strategic tool used to understand the external environment affecting an organization. It examines four key factors: Political (regulations and government stability), Economic (economic growth, inflation, and employment rates), Social (cultural trends, demographics, and lifestyle changes), and Technological (innovation, automation, and technological advancements). By analyzing these elements, businesses can identify opportunities and threats in their market environment, helping them make informed decisions and strategies that align with broader societal trends and challenges.