Persuasive Games

Persuasive games are video games designed to influence players’ attitudes, beliefs, or behaviors by integrating educational or advocacy messages within engaging gameplay. Unlike traditional entertainment games, their primary goal is to encourage reflection, awareness, or action on specific social, political, or personal issues. They use immersive storytelling, simulation, and interactive mechanics to foster understanding and empathy, making complex topics accessible and compelling. Essentially, persuasive games leverage the engaging nature of gaming to motivate players to consider new perspectives or adopt certain behaviors in a meaningful and memorable way.