Persuasion Knowledge Model

The Persuasion Knowledge Model suggests that people develop an understanding of how marketing and persuasive tactics work over time. When someone encounters attempts to influence their opinions or decisions, they identify the persuasion effort and decide how to respond based on this knowledge. This awareness can lead them to resist, scrutinize, or accept the influence, depending on their perception of the tactics and their goals. Essentially, it explains how our awareness of persuasion strategies affects whether and how we are influenced in various situations.