Personas of Aging

Personas of aging refer to common patterns or types that describe how people experience growing older. They highlight different attitudes, behaviors, and needs that can emerge as individuals age, such as staying active and socially connected, or facing health challenges and mobility issues. Recognizing these personas helps create better support, services, and products tailored to diverse aging experiences, ensuring older adults maintain independence, well-being, and quality of life. Essentially, these personas acknowledge that aging isn't the same for everyone and help us understand the varied paths and preferences in later life.