Personally Identifiable Information (PII)

Personally Identifiable Information (PII) refers to any data that can directly or indirectly identify an individual. This includes details such as your name, address, phone number, email, Social Security number, or other unique identifiers. PII is sensitive because if it falls into the wrong hands, it can lead to identity theft, fraud, or privacy breaches. Organizations handle PII with care to protect your privacy and comply with data protection laws. Properly managing PII involves implementing security measures to prevent unauthorized access and ensuring that your information is used responsibly and ethically.