Personalization in Advertising

Personalization in advertising refers to the practice of tailoring ads to individual consumers based on their preferences, behaviors, and demographics. This is achieved through data collection, such as online activity, purchase history, and even location. The goal is to make advertisements more relevant to each person, increasing the likelihood that they will engage with the content. For example, if you frequently shop for fitness gear, you might see ads for new athletic shoes or workout equipment. Personalization aims to enhance user experience while also improving advertising effectiveness for businesses.