Pershing LLC

Pershing LLC is a financial services company that provides technology and support for financial advisors and institutions. It acts as a custodian, securely holding clients' investments such as stocks, bonds, and mutual funds, and offering platforms for managing and trading these assets. Pershing simplifies the process of investment management, compliance, and reporting, allowing advisors to serve their clients more efficiently. It is part of BNY Mellon, a large global bank, which adds to its stability and reliability. Overall, Pershing helps make investing accessible and organized for financial professionals and their clients.