Performance metrics and KPIs

Performance metrics and Key Performance Indicators (KPIs) are tools used to measure how well an organization or project is doing. Performance metrics are specific data points, like sales numbers or website traffic, that provide insights into performance. KPIs are a subset of these metrics that are particularly important for assessing progress towards strategic goals. For example, a KPI might be the percentage increase in sales over a year. Together, they help businesses understand what’s working, what’s not, and how to make informed decisions to improve and achieve their objectives.