Performance-based Marketing

Performance-based marketing is a strategy where advertisers pay only when specific actions are completed, such as clicks, leads, or sales. This approach allows businesses to link their marketing expenses directly to measurable results, making it a cost-effective option. Instead of paying a flat fee for ad placement, companies invest in campaigns that deliver tangible outcomes, ensuring that their marketing budget is spent efficiently. This method often uses digital platforms, where performance can be tracked and analyzed in real-time, allowing for quick adjustments to optimize results.