Performance Advertising

Performance advertising is a type of marketing where advertisers pay only when a specific action occurs, such as a click, lead, or sale. Unlike traditional ads that charge upfront, performance ads focus on measurable results, ensuring advertising budgets are used efficiently. Common channels include online platforms like Google or Facebook, where campaigns are optimized based on real-time data. This approach allows businesses to directly link their advertising efforts to tangible outcomes, making it a data-driven strategy that aligns advertising costs with actual performance and return on investment.