Perceptual Design

Perceptual design focuses on creating visuals or interfaces that align with how users naturally perceive and interpret information. It involves organizing elements—like colors, shapes, and layout—in a way that guides attention, improves understanding, and enhances user experience. By considering human perception, such as visual hierarchy and cognitive load, perceptual design ensures that information is accessible, intuitive, and efficient to process, making interactions smoother and more effective without overwhelming the user.