Perceptual Control Theory

Perceptual Control Theory (PCT) suggests that our behavior is driven by our desire to keep our perceptions—how we see or experience things—aligned with our internal goals or reference points. Instead of simply reacting to stimuli, we actively monitor and adjust our actions to maintain a stable view of the world. When our perceptions deviate from our goals, we change our behavior to correct the difference. This ongoing process helps us achieve consistency in how we experience and interact with our environment, making control of perceptions central to human behavior and decision-making.