Perceived Susceptibility

Perceived susceptibility refers to an individual’s belief about the likelihood of experiencing a health problem or disease. It influences whether someone considers themselves at risk and, consequently, if they’re motivated to take preventive actions. For example, a person who perceives a high risk of developing diabetes might be more inclined to adopt healthier habits like eating well and exercising. This perception varies based on personal experiences, knowledge, and cultural beliefs. Understanding perceived susceptibility helps health professionals tailor messages that encourage individuals to recognize their own risk and consider taking preventive steps.