Perceived Attributes of Innovations

Perceived Attributes of Innovations are the key qualities people consider when deciding whether to adopt a new idea, product, or service. These include Relative Advantage (how much better it is than existing options), Compatibility (alignment with current values or needs), Complexity (ease of understanding and using), Trialability (possibility of testing before fully committing), and Observability (how visible the benefits are to others). These factors influence how quickly and widely an innovation spreads, as they affect people's willingness to try and adopt the new idea.