Penguin Update

The Penguin Update is a change Google made to its search algorithm to improve the quality of search results. It specifically targets and reducing the rankings of websites that use manipulative tactics to artificially boost their position, such as keyword stuffing or buying links. The goal is to encourage website owners to focus on creating useful, relevant content for users rather than trying to game the system. This update helps ensure that trustworthy, high-quality sites rank higher in search results, providing a better experience for people searching online.