Penguin

Penguin is a web crawler and search engine software developed by Google. It was designed to improve search results by identifying and reducing rankings from websites that use unethical or manipulative SEO tactics, such as keyword stuffing or link schemes. Launched in 2012, Penguin emphasizes quality and relevance, rewarding websites with genuine, valuable content while penalizing those that try to game the system. This helps users find more trustworthy and authoritative information. Essentially, Penguin acts as a filter, ensuring search results are fair, accurate, and useful by targeting spammy practices.