Peer-to-Peer Marketing

Peer-to-peer marketing is a strategy where customers or individuals promote a product or service to others through their personal networks. Instead of traditional advertising, it relies on trusted relationships and word-of-mouth recommendations. People share their genuine experiences, which can influence friends, family, or colleagues to try the product. This approach leverages social trust and authenticity, making marketing more relatable and credible. Peer-to-peer marketing is effective because it encourages organic conversations and personal endorsements, often leading to higher engagement and loyalty based on real opinions rather than paid advertisements.