peer-to-peer fundraising

Peer-to-peer fundraising is a method where individuals or supporters of an organization actively raise funds on its behalf by reaching out to their own networks—friends, family, colleagues. Instead of the organization asking for donations directly, supporters personalize their appeals, share their passion, and encourage others to contribute. This approach leverages personal relationships and networks to expand the reach of fundraising efforts, often resulting in higher engagement and donations. It’s commonly used by nonprofits, charities, and social causes to amplify support and raise funds efficiently through community-driven participation.