Peer Group Influence

Peer group influence refers to the way friends or people of similar age and status can impact an individual's attitudes, behaviors, and decisions. It happens because people often want to fit in, gain approval, or feel accepted by their peers. This influence can encourage positive actions like studying or sports, or lead to negative behaviors such as risky activities. Essentially, peer groups serve as social environments where individuals may adjust their choices based on what others in the same group are doing or what they value.