Peer effect theory

Peer effect theory suggests that individuals' behaviors, attitudes, and choices are influenced by those around them, particularly their close peers such as friends, classmates, or colleagues. When someone is surrounded by peers who exhibit certain traits or engage in specific activities, they are more likely to adopt similar behaviors due to social influence, desire for acceptance, or shared norms. This phenomenon can impact various areas like education, health, and workplace performance, emphasizing the importance of social context in shaping individual actions and outcomes.