Pay What You Want

"Pay What You Want" is a pricing strategy where customers choose how much to pay for a product or service, often within a set minimum or no minimum at all. This approach relies on customer trust and perceived value, allowing consumers to decide what they believe is fair. It can attract more customers, increase sales, and generate goodwill. However, it also involves risk for sellers, as income depends on customer honesty and willingness to pay. Successful implementation depends on clarity, quality, and perceived fairness of the offering.