Image for Pay-to-win model

Pay-to-win model

A pay-to-win model is a system, often in online games or apps, where players can purchase in-game advantages—such as better equipment, faster progress, or exclusive features—by spending real money. This means that paying players often gain a competitive edge over those who don't pay, making success less about skill and more about financial investment. While this can enhance the experience for paying users, it can also create an uneven playing field, potentially reducing fairness and enjoyment for non-paying players.