Pay-Per-Click (PPC) Marketing

Pay-Per-Click (PPC) marketing is an online advertising model where businesses create ads that appear on search engines or websites. They only pay when someone clicks on their ad, not when it simply shows. This allows companies to target specific audiences and control their advertising costs. PPC campaigns are often managed through platforms like Google Ads, enabling advertisers to bid on keywords related to their products or services. The goal is to drive relevant traffic to a website, increase brand awareness, or generate sales, making PPC a measurable and flexible digital marketing strategy.