Paula Scher

Paula Scher is an influential American graphic designer and a partner at the design firm Pentagram. She is known for her bold, typographic style and innovative use of color and imagery in branding and poster design. Scher has created visual identities for major organizations, including the New York City Ballet and the Public Theater. Her work often features large, dynamic type that captures attention and conveys strong messages. Beyond design, she is a prominent educator and has contributed to the field through lectures and teaching, inspiring many emerging designers. Scher's contributions have significantly shaped contemporary graphic design.