Paula Begoun

Paula Begoun is a well-known beauty expert, author, and entrepreneur recognized for her work in skincare and cosmetics. She founded "Paula's Choice," a skincare brand focused on research-based products. Begoun is highly regarded for her straightforward advice on beauty and skincare, emphasizing the importance of understanding ingredients and debunking myths in the industry. She has written several books, including "Don't Go to the Cosmetics Counter Without Me," which critically assesses various beauty products. Her mission is to empower consumers with knowledge, helping them make informed choices about skincare and beauty.