Paul Zak (Neuroeconomist)

Paul Zak is a neuroeconomist known for his research on the brain’s role in economic behavior and decision-making. He studies how emotions and social connections influence our choices, particularly focusing on the hormone oxytocin, often called the "love hormone," which plays a key role in trust and bonding. Zak's work bridges neuroscience and economics, demonstrating how understanding brain processes can inform our grasp of human behavior in economic contexts, such as cooperation and altruism, highlighting the importance of social connections in shaping economic interactions and markets.