patrocinio deportivo

Patrocinio deportivo, or sports sponsorship, is when a company or organization provides financial support or resources to a sports team, event, or athlete in exchange for promotional exposure. This can include branding on sports apparel, advertisements during events, or promotional partnerships. The goal is to enhance the sponsor's visibility and reputation while helping fund sports activities. It benefits both parties: sports entities gain necessary funding, and sponsors reach their target audience effectively through association with popular sports or athletes.