Patricia Pfau

Patricia Pfau was a renowned American psychologist known for her research on persuasion and social influence. She studied how communication strategies can effectively change people's attitudes and behaviors, especially in health and social campaigns. Her work helped identify what makes messages convincing and how to promote positive change through persuasive techniques. Pfau’s contributions have been influential in marketing, public health, and communications, providing valuable insights into how to craft messages that resonate and motivate action across diverse audiences.