Pasquale Rotella

Pasquale Rotella is an American event producer best known for founding Electric Daisy Carnival (EDC), a major music festival focused on electronic dance music. He started as a promoter, creating large-scale, immersive festivals that draw thousands of attendees from around the world. Rotella is recognized for his innovative approach to event production, emphasizing elaborate visuals, stage design, and attendee experience. Despite facing legal challenges early in his career, he successfully built EDC into one of the most popular and influential electronic music festivals globally.