Party Identity

Party identity refers to the way individuals see themselves in relation to a political group or party. It involves a sense of belonging, shared values, and loyalty to the party’s ideals, candidates, or policies. This identity can influence voting behavior, political participation, and opinions, as people often support their party out of a sense of trust and alignment with its vision. It’s a psychological connection that goes beyond specific issues, shaping how individuals interpret political events and decisions based on their association with the party.