Participatory Communication Theory

Participatory Communication Theory emphasizes the importance of two-way dialogue where communities actively engage in sharing ideas, feedback, and decisions. Instead of communication being just a one-way flow from authorities to people, this approach encourages collaboration, ensuring that everyone's voice is heard. It fosters mutual understanding, empowers individuals, and helps create solutions that are more relevant and effective because they are shaped by those directly affected. Essentially, it highlights that meaningful communication involves active participation from all parties, leading to stronger, more inclusive community development and social change.