Parrot Analytics

Parrot Analytics is a data company that measures and analyzes global audience demand for television shows and content. Using various data sources like social media, streaming platforms, and search trends, it creates a "Demand Measure" score indicating how popular and desired a show is at any given time. This helps broadcasters, studios, and advertisers understand what content is resonating with viewers, enabling better decision-making for content creation, marketing strategies, and distribution. Essentially, Parrot Analytics provides objective, real-time insights into audience interest, helping the entertainment industry stay aligned with viewer preferences.