Pardot (Salesforce)

Pardot, part of Salesforce, is a marketing automation tool designed to help businesses connect with potential customers. It allows companies to create, manage, and analyze marketing campaigns such as emails, landing pages, and forms. Pardot tracks how prospects interact with these campaigns, providing insights into their interests and behaviors. This enables personalized communication and more targeted marketing efforts, ultimately supporting sales teams in nurturing leads and converting them into customers efficiently. It streamlines marketing processes and enhances customer engagement through automated, data-driven strategies.