Parasuraman, A.

Parasuraman, A. is a renowned researcher in marketing and service quality, best known for developing the SERVQUAL framework. This model helps organizations measure and improve customer service by identifying gaps between customer expectations and actual experiences. Parasuraman's work emphasizes understanding customer perceptions to enhance satisfaction and loyalty, playing a significant role in service management and quality improvement across various industries. His contributions have shaped how businesses approach service delivery and gauge customer needs effectively.