parasocial relationships

Parasocial relationships are one-sided emotional connections that people develop with media figures, such as celebrities, influencers, or fictional characters. Although these relationships feel personal and meaningful, they are unreciprocated; the media figure isn’t aware of or directly engaging with the individual. These bonds can provide comfort, companionship, or entertainment, similar to real friendships, but are formed through repeated exposure to media content. Parasocial relationships are common in today’s digital age and can influence thoughts, feelings, and behaviors, reflecting the powerful impact media personalities have on their audiences.