Paivio's Dual Coding Theory

Paivio's Dual Coding Theory suggests that our brains process information through two interconnected systems: one for verbal information (like words and language) and another for visual images (like pictures and mental visuals). When we learn or remember, using both systems together enhances understanding and recall because they reinforce each other. For example, reading about a mountain and then imagining or visualizing it helps us remember the information better than using just words or images alone. This theory explains why combining visuals with text can make learning more effective.